Merchants
We're committed to highlighting the creativity and craftsmanship found in our local community. Many skilled individuals don’t always have the opportunity to share their work beyond the immediate area - and we’re here to change that.
By offering both in-store visibility and an online platform, we help local merchants connect with a wider audience while they focus on what they do best. Your support - whether through word of mouth or social media - helps us share their stories and showcase their work far and wide.

Honey by Jake
Jake Gerend
Pure, raw wildflower honey with a rich, floral flavor—perfect for sweetening anything naturally.
From dandelions and forest flowers in the spring to clover, wild blackberries blossoms and various native blooms, the color and sweetness takes on a one of a kind character. I learned to beekeep with my dad as a small boy who carried on the tradition from his uncle Jim.
Sugar Hill Select Syrup
Gerend Family & Friends
Starting in the Kettle Moraine valley outside of Plymouth, WI, this tradition started in Mike's mothers family. Now, his family and the Sotonas from Spring Valley gather with friends to enjoy the hard labor of handcrafted maple syrup from February through April. There is nothing sweeter and more tasty than Sugar Hill Select Syrup from Maiden Rock
Available in store & online.


Farmstead Greenhouse
Heidi & Kevin Bordenave
Farmstead Greenhouse in Knapp, Wisconsin, a family-owned gem run by Heidi and Kevin Bordenave and their seven children. The Bordenave family is dedicated growing the highest quality plants for you to enjoy all season long. Stop in a check out their beautiful flower baskets that we now have available,
Selection and availability will vary.
*Sold in store only*

Humble Pie Farms
Jennifer Nelson, Mike Leck, and Earl
We are excited to offer Humble Pie Farm's organic products at Maiden Rock Mercantile! You will find a variety of fresh vegetables, and herbs, all sourced from this wonderful family farm. Stop by and discover the quality and flavors that come from the Eau Galle River Valley. Support local farming and take home something fresh today!
Selection and availability will vary. *Sold in store only*
Cooper Hansen Photophograpy
Tom Hansen
Explore the natural world captured by Tom Hansen, Nature Photographer and WI Master Naturalist, in stunning fine art prints. Add a touch of nature to your home or workspace.
Cooper Hansen Nature Photography was started by Tom in 2020 as a means to share his passion for the outdoors. Named, in part by incorporating his mother’s maiden name (Cooper), Cooper Hansen Nature Photography was founded as a means to contribute to conservation efforts that improve wildlife habitat and has resulted in the formation Cooper Hansen Habitat Initiative.
We carry a variety of his nature prints and wild cards in store,
*Available in store only*


FA Cheesecakes
Krista Blanchard
Maiden Rock Mercantile, your go-to destination for Krista's amazing FA cheesecakes! With 150 delectable flavors to choose from including both sweet and savory varieties, there's something to satisfy every palate. Be sure to stop by often to see our latest selection—you won't be disappointed!
Selection and availability will vary.
*Sold in store only*

Celtic Woodworks
Pat McCardle
Celtic Woodworks features the wood turnings of Pat McCradle, a wood turning hobbyist from River Falls and the Trimbelle River area.
Pat turns wood into beautiful useable items, and we are so thrilled to offer some of his items in store.
Selection and availability will vary. *Sold in store only*

Jenny Lind Bakery
Ruth Raich
Ruth's baked goods are a must-try! Made with a focus on organic and local ingredients, each treat promises a delightful experience. Stop by and indulge in the flavors that keep our customers coming back for more—you won't be disappointed!
*Available in store only*


Stockholm Pie
Alan Nugent and Pie making team
Indulge in delicious slices of Stockholm Pie and savor their delightful breakfast quiche right here in Maiden Rock. The pie selection changes weekly, so be sure to stop by often to discover your new favorite treat! We can't wait to serve you!
